The Indian film industry ("Bollywood") is the largest movie industry in the world producing over 1000 films annually - more films than Hollywood. Films are by far the number one form of entertainment for Indians in India and around the world. While the demographics in itself are large enough to support this type of endeavor (nearly 1 in 6 people worldwide is Indian), management believes, and it has been widely reported, that Indian films and its talent are due for crossover into mainstream culture. This has slowly started to manifest itself with success stories such as Lagaan, Monsoon Wedding, Devdas, The Guru and Slumdog Mllionaire.

Siren Media is also looking to release its films in China as that market is opening up with an increasing demand for foreign films. Siren is also planning to use Chinese actors in a forthcoming project -Gangster Wars - set in Mumbai, Bangkok, Hong Kong and Shanghai.

Company Background

Siren Media Company is involved in motion picture production and distribution of Indian and crossover films. Siren has a joint venture association with Kria Entertainment, Inc. (USA) whose first production venture was a commercial Indian film titled "PadmaShree Laloo Prasad Yadav" which released worldwide in January 2005. Siren Media is in the midst of pre-production of multiple films which are a combination of commercial Bollywood films and crossover projects. The crossover films, which tend to have a smaller budget, are intended for a wider audience than just South Asians and may even be in the English language with some Hollywood talent (such as Monsoon Wedding, The Guru, Bend It Like Beckham).

The typical film production cycle is eight to twelve months and the cash needs are spread out over this period. Hence, it is possible to have several ongoing projects at any given time to maximize the return on investment. Operationally, Siren Media will capitalize on its management experience to run the film production as a mainstream business by following standard business practices.

On the distribution front, Siren Media will maximize a film's exploitation by implementing strategic marketing campaigns. Kria Entertainment, Inc.has already distributed several films including Sarkar, Dus, D, and Mumbai Xpress.

Siren Media's location in Thailand with its proximity to other Asian countries such as Indonesia, China and Cambodia will enable the company to set up line production services in some of the most interesting and beautiful locales in the world with local expertise and get the best possible value for for all film related ventures.